The Brian and Barry Building, twelve more stories

Brian and Barry, an Italian lifestyle brand, has opened a new concept store devoted to shopping! 
The impact made on entering its doors heralds the marvels that await you inside: design and beauty, sophisticated savoir fire and the most up-to-date quality and taste. In other words, the best of Italian style. This is what The Brian&Barry Building – the new 12 story mega-concept store lying between via Durini and via Borgogna – aims at conveying.
For those who know that intersection of Milan called “San Babila”, the outline of the building will be familiar; in fact, the building has stood there since the fifties. Even the association with the name “Brian&Barry” is consolidated on account of the fact that, for years, the shop windows of the brand have overlooked the base of the construction. The idea, however, is totally new: the building now offers an all-round shopping experience, dedicated to excellence.
On street level, you will find the Eataly cafeteria, serving only premium-quality ice cream, coffee and chocolate. The basement is given over to design and home décor on the one hand, with Ecliss Milano, and Eataly on the other, featuring a food market and a top-level “piadineria”.
Sephora makes it appearance on the first floor with a brand new store that promises a holistic and technological approach to beauty. On the second floor, a multi-brand area stocks several of the world’s most coveted watch and jewelry brands. Eataly returns on the third and fourth floors with its entire range of products and tasting experiences, while floors 5 to 9 will host superstar Brian and Barry, with its more than 200 fashion labels, including numerous emerging designers, clothing and accessories for men and women, but also everything that comprises the word lifestyle, from technology to gadgets.
Floors 9 and 10 host a stylish gourmet panoramic restaurant (Asola | Cucina Sartoriale) and a terrace lounge where you can enjoy a magnificent view over the city. The new department store, which boasts as many as 5,600 square meters devoted to shopping, also offers extended shopping hours meaning that you can indulge your every whim until 10 pm!

 Elena Binda