BIT Milano 2024

Bit Milano, Borsa Internazionale del Turismo, boasts a journey that has lasted for more than forty years. The fair, organized by Fiera Milano, brings tour operators and travellers from all over the world to the Lombard capital. Held at Allianz MiCo Center from 4 to 6 February, the event is gearing up to strengthen both its position of leadership in the travel industry in Italy, and as a gauge of trends in the sector. Bit Milano’s strong point is its tie to Milan, a city that plays a key role in the trade fair industry and in the Italian and international tourism sector, acting as a backdrop for events of international scope, including Fashion or Design Week.
The event is divided into various thematic areas: Bit4Job, dedicated to recruiting in the sector; BeTech, focusing on digital content; I love Wedding, dedicated to brides-to-be and wedding planners, and MICE Village, targeted at the meeting Industry.
Additionally, Bit Milano is the only Italian fair that offers a b2b and b2c multi-target format, resulting in 360° player engagement. The event will be open to the public on Sunday 4 February, while on all other days entry is reserved for industry members.