Cars: ‘Milano Monza Open-Air Motor Show 2021’

Milano Monza Open-Air Motor Show is a temporary exhibition revolving around the latest innovations in the automotive sector. Various key destinations in Milan, such as Piazza Duomo, Piazza Castello, the areas nearby the Sforza Castle, Corso Vittorio and many more besides serve as the ideal backdrop to installations by 63 brands. Starting from Piazza Duomo, visitors can find the first of 10 world premieres, on platform no. 1, which is a top-secret Bugatti premiere.

MIMO 2021 will be the expression of today’s mobility concept: during the 4-days exhibition visitors will be able to walk beside symbols of the highest technological performance and the results of the latest studies about safety and comfort joined to the most refined design.

Thanks to the automobile and motorcycle manufacturers participating, MIMO 2021 will praise mobility and the freedom concept that cars represent since forever: now more than ever, the need for freedom to go wherever you want is cherished, and during the pandemic, cars have been revalued as the safest way to move.
Since its first launch, cars had been the link between technological evolution and social and cultural change. Now, the automotive sector is at a turning point and manufacturers had accepted the challenge of electrification: during the Milano Monza Motor Show, people will see the latest news about hybrid and electric engines.

About this trend, the Milano Monza Motor Show will host in piazza Castello a specific focus on electric and hybrid plug-in vehicles designed to reduce emissions and increase environmental sustainability.

The featured brands

From Castello Sforzesco to piazza San Babila, through largo Beltrami, via Dante, piazzale Cordusio, via Mercanti, piazza della Scala, piazza Duomo and corso Vittorio Emanuele, you’ll find all the best of Alfa Romeo, Aprilia, Aston Martin, AUDI, Automobili Lamborghini, Bentley, BMW, BMW Motorrad, Bugatti, Cadillac, Citroën, Corvette, Cupra, Dallara, DR, DS, Ducati, Enel X, EVO, Ferrari, Fiat, Ford, Garage Italia, Harley Davidson, Helbiz, Hyundai, Honda, Jaguar, Jeep, Kawasaki, KIA, Lancia, Land Rover, Lexus, MAK Wheels, Maserati, Mazda, McLaren, MG, Militem, MINI, Mitsubishi, Mole Automobiles, Moto Guzzi, MV Agusta, Opel, Pagani, Pambuffetti, Peugeot, Pirelli, Porsche, Renault, SEAT, SEAT MÓ, Škoda, Suzuki, Tazzari EV, Toyota, Volkswagen, Zero Motorcycles and many others.

Unmissable world premières

MIMO – Milano Monza Open-Air Motor Show serves as the ideal stage for a restart of the automotive sector, featuring important world premières.

Among these, Bugatti Bolide, Bugatti Chiron Pur Sport, Lamborghini Sian Coupé and Lamborghini Huracàn STO, Audi RS e-tron GT and the CUPRA Formentor e-HYBRID. Moreover, the city centre also displays the Porsche Taycan Cross Turismo, Bentley Bentayga First Edition V8, the McLaren Artura, SEAT Nuova Leon e-HYBRID, Suzuki Across, the DR 6.0 and DR 5 world premieres.

Other important world premières include new-ins from EVO3, the world premiere Pambuffetti PJ-01, Renault Arkana, the national premiere Hyundai Bayon, Land Rover Defender 90, Lexus UX300-e, Toyota Yaris cross, Peugeot 308 Plug-In Hybrid, Opel Mokka-e, Jeep Wrangler 4xe, Fiat 500e 3+1, DS9 E-Tense Plug-in Hybrid, Citroën E-C4 100% Electric, Alfa Romeo Giulia GTAm, Maserati Levante Trofeo in the exclusive Fuoriserie trim, Ferrari Portofino M.

For lovers of top speed, platform n. 35 is a not-to-be-missed spot, hosting the Pagani Huayra R, followed by the Pagani Huayra Roadster BC and the Pagani Huayra Imola.

A selection of Italian premières is displayed overlooking the Duomo and includes Hyundai Ioniq 5, BMW iX, KIA EV6, Ford Mustang Mach-e, MINI Nuova Mini Full Electric, Mazda MX-30, MG EHS Plug-In Hybrid and the ŠKODA ENYAQ SportLine iV .

Safety first

Thanks to technology, MIMO is held place in complete safety and in full compliance with social distancing, being the featured models displayed on platforms, each equipped with a QR code to replace the interaction between the public and staff. Each QR code links to the specific page of the model with technical data sheets, images, videos and links to the official website, configurator and test drives.