About the Motor Show
After the success of the first edition held in September 2021, MIMO Milano Monza Motor Show returns to Milan for four days fully-dedicated to the world of automotive.
Various key destinations in Milan serve as the ideal backdrop to installations by Italian and international car and motorbike brands to display and preview their latest innovations.
As for the 2021 edition, the featured vehicles are displayed on platforms, each equipped with a QR code to replace the interaction between the public and staff. Each QR code links to the specific page of the model with technical data sheets, images, videos and links to the official website, configurator and test drives.
What’s new this year
The event will be introduced by the Premiere Parade, a spectacular event open to the public: a show of previews and novelties that will parade on the red carpet in front of the Duomo, led by representatives of the exhibiting brands and testimonials.
Among the novelties of the second edition of MIMO, the free electronic ticket MIMO Pass that will allow visitors access to all areas of the event, such as test drives in the centre of Milan and entrance to the paddock and grandstands of the Autodromo Nazionale di Monza. There will also be a series of conventions and discounts for transport, museums, hotels, restaurants and sports facilities.
About the MIMO Pass
The public must be in possession of the MIMO Pass also for the test drive next to Parco Sempione and the paddock and pits of the Autodromo Nazionale di Monza.
Thanks to the collaboration with the Veneranda Fabbrica del Duomo, the MIMO Pass will also be the pass-partout to visit the monumental complex of the Duomo di Milano, taking advantage of special and favourable conditions, such as the extraordinary evening opening on Thursday 16 June until 10 pm.
Discover here all the agreements of the MIMO Pass.
Direct sales
Promotions and commercial offers have been specially designed this year for the MIMO days by car manufacturers. Test drives with the possibility of direct sales will act as a driving force for purchases and thus promote the replacement of the national car fleet with more modern vehicles: electric, plug-in or with sustainable engines or low-consumption thermal engines.
