Piazza della Scala Turns Red for Christmas 2018, by Chanel

30 November 2018

A giant Chanel n. 5 bottle in Piazza della Scala

One of the symbols of Milan, Piazza della Scala, has been given a new look for Christmas 2018 by fashion, beauty and perfume brand Chanel to launch a new edition of the iconic Chanel n°5 fragrance. From 30 November to 24 December, to celebrate the bright red colouring of the new perfume bottle, a big-size Chanel n°5 bottle has been positioned in front of the Teatro alla Scla, surrounded by red lights enlvening all the square. Moreover, a vintage tram all coloured in red is set to cross the city of Milan, filled with the iconic fragrance created in 1921 by Mademoiselle Coco Chanel.

Piazza della Scala
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Giulia Minero

Journalist based in Northern Italy, passionate traveller, photography lover and unstoppable curious of the world. From her early years cars and motorbikes strike a chord in her heart, as well as the entire world of fashion. Giulia works for Where in Italy to share her passions and to promote the most unmissable events and lifestyle experiences. To make Where readers' trips a one-of-a-kind discovery.