Pisa Orologeria has reopened its Rolex Boutique in the historic building of Via Montenapoleone 24, in the heart of the Quadrilatero della Moda. A tribute to the Swiss brand that is famous throughout the world for its know-how and the quality of its products, symbols of excellence, elegance and prestige.
A long-standing reference point for all watchmaking enthusiasts, the 300 sq.m. Boutique has undergone a complete restyling involving the entire building, from the basement to the new terrace. It is spread over three levels dedicated to sales and service, as well as the terrace and basement, offering visitors an elegant and exclusive setting where they can encounter expertise, professionalism and discretion.

The ground floor environment was designed as a fluid space furnished with a reception desk and a round sales counter, allowing visitors to wander around and admire the watches in the display cases, on the tables and on the walls. The ceiling and the wall behind the staircase are clad in walnut, while travertine is used for the floor and the main wall, on which the grooved motif is reminiscent of the classic Rolex bezel decoration. The large curved staircase connecting all the floors was embellished with gold-coloured panels, giving it an even more iconic connotation. Both the staircase and the glass lift take you past the open workshop on the second floor to the terrace: an open space protected by a canopy with a golden finish.

“Rolex is one of the longest-lasting partners of our Company, which has been an ambassador of the Brand in the city of Milan for over 70 years,” says Chiara Pisa, Managing Director of Pisa Orologeria. The restyling of the Boutique in Via Montenapoleone 24 represents another step forward in a journey that began in 2008 with the opening of the first Rolex Boutique in Italy: after 13 years of intense work in the heart of the Quadrilatero della Moda, the excellent results have further motivated us to renew the ideal setting to celebrate the timeless character and perfection of Rolex watches“.