Rinascente Re-Designs its Men's Area

Soon after the re-opening of ANNEX, featuring a full storey dedicated to trends for him and youngsters, two storeys at Rinascente’s main building have been fully refurbished and now feature important architectural improvements, a new brand selection and a wider area devoted to footwear.
The first floor has reconfirmed its Fashion & Luxury identity featuring the presence of various shops-in-shop from top brands in the fashion sector scattered all around the area. The featured brands include Burberry, Balenciaga, Alexander McQueen, Valentino, Celine, plus the new opening of the two newcomer brands Thom Browne and Off/White, as well as corners dedicated to Dior, Gucci, Dolce&Gabbana, Givenchy, Moncler and Dsquared2.
Moreover, the central area features a selection of international brands such as Dries Van Noten, Acne Studios, Kenzo and advanced-contemporary labels like Jacquemus, Marcelo Burlon, Y-3 and Stone Island.

Casualwear, accessories and more

The winds of change also blow on the second floor with a brand-new Men Shoe Heaven area with new displays and colourful resin floors by the Dutch designer Sabine Marcelis. Here brands such as Salvatore Ferragamo, Church’s, Tod’s, Santoni and Hogan, alongside with Fratelli Rossetti, Moreschi, Doucal’s and Alberto Fasciani take centre stage.
The second floor has also been enhanced by a selection of ready to wear pieces with big shops-in-shop by Brunello Cucinelli, Ermenegildo Zegna, Emporio Armani, Hugo Boss and a vast array of knitwear, trousers, underwear and a central area dedicated to shirts.