Sale time is an absolute must for shopping addicts: from 5 January 2023 Milan will be inundated with fashion addicts in search of desirable objects. To survive this-time fever you need quick reflexes, flat shoes, a well thought out plan and our invaluable suggestions. Get a few tips to guarantee that you bag the best bargains.
Milan is one of the fashion capitals of the world. In case you don’t believe this, various surveys conducted over the past few years have confirmed that Milan is a number one luxury-shopping destination: it is not surprising that the whole city is alive with shoppers during the eagerly awaited winter sales. Sales generally last for 60 days and keep in mind: the earliest you go, the widest choice you will find!
First and foremost, remember that discounts are only applied to collections already on sale at shops and not to new in-store arrivals. According to the Italian laws, sales always refer to seasonal products belonging to the outgoing collection. And it’s important to bear in mind that discounts are not fixed, but they can range from 5% up to 70% depending on the individual policy of each shop even if applied to all kinds of articles, from clothing to accessories.
While the so-called ‘Quadrilatero della Moda’, which includes via Montenapoleone, via della Spiga, via Manzoni and Corso Venezia, is the place that has the highest average price tags (followed by Paris, New York and London) and the largest concentration of the most prestigious designer boutiques, new highend shopping districts are gradually emerging.
A suggestion: don’t limit yourself to the shopping streets in the centre… if you avoid following the crowds, you’ll be able to take advantage of a much wider choice! And if you want to take the maximum advantage of the sales experience, we recommend focusing on fashion outlets (several located out-of- town) that offer additional discounts on their collections