The new Giocheria store, the first to be owned in Italy, is located at Corso Vercelli 8 and extends over two floors: a shop that offers customers the chance to immerse themselves in a magical atmosphere from the moment they enter. No longer just an assortment of cleverly selected games, in fact, but a place where they can enjoy ever-changing experiences, fun but educational and technologically advanced, thanks to a multi-sensory space with a slide, a toy train and various entertainment and game stations.