The Rinascente Flagship Store in Milan has always been a reference point in the world of design. The offer of Home & Design products, in fact, is vast and can be found both in the Rinascente stores and online at
In particular, in Milan, an entire floor of the store, the -1, has been dedicated to design with a unique format, the Design Supermarket: opened in 2009, it is a 2000 sq.m. space with the presence of more than 200 international brands and emerging designers, which come together in a unique showcase for new trends and lifestyles. A totally innovative way of proposing design, bringing it closer to people and making products accessible, as if they were in a ‘supermarket’, elevating the store to a point of reference for all design lovers.
Precisely because of its role as a promoter of fashion and design, during the Design Week 2023, the Milan Duomo flagship store comes to life with displays capsule collections and collaborations with the most important international brands in the sector, which have always been the protagonists of the Design Supermarket.

On the occasion of Design Week 2023, Rinascente has launched a capsule collection dedicated to Milan and inspired by the city’s unique characteristics. With an ironic and playful style, thanks to the collaboration with illustrious names from design and of pop culture, Rinascente pays tribute to the Milanese spirit and celebrates it through the amaMi operation, available exclusively at the store in Piazza Duomo store and online. This limited edition is part of a broader merchandising project entitled merchandising project entitled “Rina Shop“.