Covering a surface area of 90sq.m., with a design dedicated to the showcasing of Italian excellence, the Italia Independent Flagship Store recreates the environments so dear to Lapo Elkann, Founder, President and Creative Director of the brand.
Inside it, elements from contemporary taste, such as the tricolour ceiling and the lighting, by Flos, serve as the setting for the new collections of sunglasses and spectacles, Laps Collection, CR7 Eyewear and Hublot Eyewear, which can also be discovered thanks to digital media. Dedicated spaces highlight the House Brands and those sold under licence, enabling customers to immerse themselves in the atmosphere of the single brand.

To echo Lapo Elkann’s words, “The new space encapsulates my creative spirit and my essence and is a kind of second home, combining our company’s past with the future of our gaze”. The Laps Collection by Italia Independent, for example, expresses Lapo Elkann’s creativity in eight models with titanium frames, while the CR7 Eyewear Collection by Italia Independent, designed for Cristiano Ronaldo, combines acetate and metal elements with bright colours and a personalised logo, all so dear to the footballer’s style. The Hublot Eyewear spectacles recall the refinement that distinguishes the luxury watchmaker’s brand, thanks to a blending of classic and contemporary elements.

Furthermore, the new wall of “Custom Made” lenses enables customers to choose the lenses they prefer and to combine them with the frame, thereby creating personalised glasses.