The Mondadori bookshop in Piazza Duomo is a place capable of surprising, intriguing, inviting the exploration of its 100,000 volumes. This cultural heritage is located in over 1,300 square metres inside a neo-Renaissance building directly overlooking the Duomo di Milano. It is a cultural garrison, but above all a welcoming place where one can spend pleasant time in silence, but also in company.
Mondadori Duomo boasts two entrances, three floors (plus a mezzanine floor), themed areas and immersive, experiential and sensorial spaces that maintain a constant dialogue with Milan’s symbolic square. The dual access from Via Mazzini invites visitors to explore, experience and consult a book, discover the bestseller list or the latest trends. The various exhibition areas present books, from new releases to special editions, from the world of children to comics, from cooking to the English language corner, but also stationery and music.

Immersive experiences
An ideal immersive experiential path starts on the first floor where visitors are welcomed by large life-size iconic statues depicting characters from the world of superheroes and manga. “We are Junior” is the area housed in the basement. Conceived with wooden trees, reading platforms, and soft seats carved into the bookcases, it invites visitors to enjoy an enveloping and effective book discovery experience. An important new feature is the “Immersive Room” offering children and young people a space for interaction with fantastic worlds. “Digital Signage” allows visitors, thanks to the presence of screens positioned at strategic points in the bookshop, to view in real time all the news from the Mondadori Duomo world.
There will be two Kobo stations where it will be possible to search for any book in Kobo‘s 6 million eBook catalogue in all languages (of which 250,000 in Italian). An audio bell and tablet station is dedicated to the selection of audio books (half a million in all languages), where it is possible to download a sample and start listening to the chosen product.
There is also a literary staircase with e-reader stations, where people can sit, browse a book, read and enjoy a relaxing time.

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