In December 2022 the first Jordan Store opened in Europe and for this debut the American brand chose Milan. The reference is to the brand created in 1984 by Nike for Nba basketball legend Michael Jordan. Jordan World of Flight Milan is located in a 363 square metre space and presents sports footwear in 40 different designs and apparel for men, women and children. Not just a shop, but a reference point for a community passionate about basketball and creativity.

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