NEW OPENING – It’s official: the eagerly awaited Flagship Store by Adidas will soon open in Milan. (find the news of the new opening here) Indeed, the sportsbrand has announced that its first Brand Centre in Italy will open in Corso Vittorio Emanuele II, just steps away from the Duomo, on 29 September 2017. The new store, which will be simbolically named ‘The Home of Creators’, is spread over a sales area of more than 1,300 s.m, and will feature an innovative layout recalling the structure of a stadium thanks to architectural elements such as starcases and long hallway evocative of the way to reach a football field. The inauguration of the Brand Centre will be held in contemporary with other important sport events involving football, running and full body training and will feature the presence of David Beckham, as ambassador of the new ‘Creators’ project, a new way of showing creativity connected to the world of sport.
Other related events, known under the name of Adidas Sports Week, will be held in the period between 23 and 28 September to anticipate the launch of the store.
The participation to the sport events needs registration. Please find other details on the official link:
Corso Vittorio Emanuele II
M1 (red line) – M3 (yellow line) Duomo

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