This typical Milanese Christmas treat is having a huge success. The origins of Panettone – a symbol of Made in Italy – date back to ancient times. It’s become a trendy treat and, notwithstanding diet fanatics, it has captured people throughout the world, from Americans to fashion addicts.

A map of these venues follows

The new Panettone by D&G - Dolce and Gabbana

Panettone, the Milanese Christmas treat par excellence, continues to attract disciples. In fact, it has become so popular that even the fashion world has begun to notice it. If you’re looking for a gift for a friend who’s passionate about fashion and food, Dolce & Gabbana’s branded panettone could be just the gift you’re looking for. This panettone, created in partnership with the historic Sicilian Pasticceria Fiasconaro, has been re-imagined with the flavours of Sicily and produced in two variations: pistachio and citrus fruit with saffron. But the real piece de resistance is the tin box in which it arrives. Featuring bright colours and a favourite pattern of the brand, it is inspired by the decorative motifs of the Sicilian cart and the characters of the puppet theatre, making it a truly collectable item.
Find Dolce&Gabbana branded panettone at the Dolce&gabbana special Christmas corner at Rinascente.

A panettone by Dolce&Gabbana and Fiasconaro
A panettone by Dolce&Gabbana and Fiasconaro

Address: c/o Rinascente

GPS: 45.46495, 9.19191
Public Transport: M1 (red line) – M3 (yellow line) Duomo

The Armani Panettone

If you prefer something a little more classical, and your loyalties lie with King Giorgio rather than the Sicilian duo, we recommend Armani Dolci’s signature panettone. The brand’s festive treat comes in an elegant red hat box tied with a matching bow and it’s available in either the classic version or with pears and chocolate (

A gourmet panettone by Armani/Dolci
A gourmet panettone by Armani/Dolci

Address: Via Manzoni, 31

GPS: 45.47056, 9.19306
Public Transport: M3 (yellow line) Montenapoleone

A Worldwide Madness

Another famous brand has recently paid tribute to her Majesty, the panettone. At the latest edition of fashion week, Jil Sander hosted her fashion show in a former panettone factory. The passion for this leavened speciality of Milanese tradition has extended beyond the confines of Italy. Over the past few years, exports of artisanal panettone have increased significantly. In the United States in particular, where the art of bread making has become a collective mania, the country’s most famous bakers, from New York to San Francisco, are obsessively competing with each other to see who can turn out the perfect panettone. So what’s so special about this sweet treat made from flour, butter, eggs, raisins and candied fruit, traditionally eaten during the Christmas holidays but now available year-round?