Milan’s iconic Ferrari Store has re-opened its doors after a complete makeover. Located in a historical building just steps from the Duomo, the store has been transformed into a concept store where Ferrari-branded prêt-à-porter collections find their ideal home. F1 aficionados and fashion lovers can browse all the brand-new menswear and womenswear collections that have marked the advent of Ferrari in the universe of fashion.

Featuring three access points and spread over three levels the Ferrari store is the place to be for motoring enthusiasts as it is home to a life-size replica of the F1 car in which Michael Schumacher won the World Championship in 2002. Moreover, on the lower floor, visitors can enjoy an e-sports experience through three semi-professional simulators that reproduce an adrenaline-filled motor race, while the upper floor hosts Ferrari-branded products and gadgets as well as themed installations.