NEW OPENING – High-end Swiss watchmaking brand IWC Schaffhausen has opened its first mono-brand boutique in Milan, in via Montenapoleone 1, in the heart of Quadrilatero della Moda. The store, featuring a minimal yet sophisticated attire, perfectly mirrors the style of the brand, based since 1868 on a meld of cutting-edge technologies and painstaking attention to design. Beside hosting the whole collections of the brand’s fine watches, the boutique will also be home to the newly launched Portugieser Chronograph Rattrapante Edition “Boutique Milano”, issued on a limited edition of only 100 pieces and inspired by the city of Milan. Featuring the exclusive rattrapante mechanism, the collection pays tribute to the key symbols of the city of the Madonnina, featuring the Visconti snake and the limited edition “01/100” caption on its back.
Via Montenapoleone, 1
M1 (red line) San Babila, M3 (yellow line) Montenapoleone
T: +39 02 89623901

[Photo credits: Daniele Barraco]