In the picturesque Brera district, at number 17 via Madonnina, a boutique entirely dedicated to prestigious brand ‘Creed, de père en fils depuis 1760’
Among one of the most important (and iconic) Haute Perfumerie brands, Creed has chosen via Madonnina, in the heart of Brera, to open its sought-after boutique, boasting artisanal scents made from precious ingrendients, a harmonious fusion of the past and the present, timeless signature scents imbued with an undeniable creative flair.
Boasting over 250 years in the industry, Creed has always known how to anticipate and create new trends, with totally unexpected fragrances that have gone down in history as several of the world’s most iconic essences.
Among these, particularly noteworthy are Royal English Leather (1781), Fleurs de Bulgarie (1845), Jasmin Imperatrice Eugenie  (1870), Angelique Encens (1933), Fleurissimo (1972), Green Irish Tweed (1977) and Spring flower (1996), not to mention those created by its current owner Olivier Creed in collaboration with his son Erwin including Love in White (2006), the brand’s unique Aventus (2010) and special collections Les Royal Exclusives (2010-2011) and Acqua Originale (2014).
Creed’s secret weapon of success has always been based on word of mouth.
In fact, the maison’s customer portfolio includes illustrious names of the calibre of Winston Churchill, Humphrey Bogart, Frank Sinatra, Jackie Kennedy and Elvis Presley to mention but a few, starred testimonials of the exclusivity and beauty of the creations produced by this historic brand.

Via Madonnina, 17
M2 (green line) Lanza
T: +39 02 36705120 –

Creed’s sophisticated essences are also on sale at the exclusive Milanese address devoted to artistic haute perfumerie: Pérfume by Calé. In corso Magenta, amidst wooden entrance doors andhistoric palaces, this is the ideal spot to discover all the magic of the most prestigious essences, to find that highly desirable scents but also body care indulgences, home fragrances and men’s grooming products.