For streetwear lovers, Milan has been enriched with a new store for clothes, shoes and accessories from the famous British brand END. The retailer’s first shop outside the UK is located a few steps away from Piazza Cordusio and covers an area of 2,000 sq.m. The store represents END.’s most ambitious concept to date, occupying three storeys of premium retail space for customers to explore and connect with a curated selection of brands, many debuting for the first time in Milan.
The basement and ground floors are filled with a comprehensive array of menswear labels and a dedicated sneaker zone. In addition to this, the ground floor will also serve as a space for our extensive END. lifestyle offering, providing a dedicated area filled with skincare products, fragrances, cosmetics, homeware and thought-provoking publications. The top floor is a celebration of END.’s discerning female community, with a curated selection of pioneering womenswear labels.

Watch the video