Lanerossi, an iconic company in the history of Italian interior and textile design, has opened its first monobrand store in the heart of Brera.
Founded in the Veneto region in 1817, Lanerossi specialises in the design and production of plaids, blankets, sheets, sponges and furnishing cushions using natural and pure raw materials processed with artisan care. In 2022, the company chose Milan as a showcase to tell its story through the impeccable quality and beauty of its products.
Over the last century, it has been closely linked to the city of Milan, from its participation in the first editions of the Triennial Exhibition at the Palazzo dell’Arte in 1933, to its presence at the main textile fairs, to the choice of Milan for the launch of its advertising campaigns as early as the 1960s.
With its windows overlooking Via Mercato, the new Lanerossi store recounts tradition and the value of experience with an eye to the future, in a combination of manufacturing heritage and cutting-edge technology.