International fashion retailer Primark has opened a new flagship store on Milan’s central Via Torino, just a few steps from the Duomo cathedral and in the center of the traditional old city. The store has five floors – with a further two floors housing the company’s regional headquarters and showroom with press room – where customers can buy the latest fashion trends and must-have everyday items, as well as popular licensed collections – including NBA and Disney – that have proved hugely successful, plus an area dedicated to the latest denim trends. The Via Torino store also offers a wide range of clothing and ‘Primark Cares‘ branded items, demonstrating the retailer’s commitment to making more sustainable fashion accessible to all.
Since Primark opened its first Italian shop in Arese in 2016, its offering in terms of convenience and accessibility for each category of fashion, homeware and beauty, continues to be highly successful. This new opening represents the international fashion retailer’s 9th shop in Italy, and the 1st ever in the city centre, as it continues with its ongoing expansion strategy in Italy, Europe and the US.

Discover more on the Primark store site.