In Milan, Armani is not simply a fashion brand but rather an integral part of city life, deeply rooted in the city’s history. The bond between Giorgio Armani and Milan is a relationship made up of powerful feelings, which has generated important initiatives that have enriched the city time after time. By the way, the brand dominates the centre of Milan with a large billboard at the junction between Via Cusani and Via Broletto, for years one of the symbols of the city.
Let’s start from the Giorgio Armani boutique in Via Sant’Andrea, in the same location where in 1983 “King Giorgio” opened his first boutique: 1200 sq.m. and four floors where the past “is woven with the future”. The interior architecture of the new boutique has been inspired by style elements of the 1930s, the period to which the building dates back, but these influences have been used in order to develop a completely contemporary design. The boutique can express the Armani philosophy – one capable of transforming beauty into something both welcoming and comfortable. Giorgio Armani said: “I want to offer my customers a comprehensive space that allows them to experience the Giorgio Armani world to the full, from accessories to prêt-à-porter, and from my emphasis on craftsmanship to personalised services and the focus on attention to the needs of the customer.”
Giorgio Armani Boutique
Via Sant’Andrea, 9. T: 02 76003234. M1 San Babila.
www.armani.com
The Armani/Casa flagship store in Corso Venezia 14, with 16 display windows showcasing the brand’s collection, is a reference point for interior décor, from furniture to lighting; from accessories to textiles. The Armani/Casa philosophy focuses on simple lines and perfect proportions, in a delicate balance of essential design and precious materials. All enhanced by careful craftsmanship.
Armani/Casa
Corso Venezia, 14. T: 02 91630010. M1 San Babila.
www.armani.com/casa
In Milan, a number of the coolest locations also carry the Armani signature.
These include Nobu Milano, the sushi restaurant offering a menu that blends traditional Japanese cuisine with Peruvian and Italian influences, and the new Emporio Armani Ristorante & Caffè open from morning until late evening. On the ground floor, you can find the new large café, where one can sample and purchase fresh pastries made in-house or Armani/Dolci by Guido Gobino products. Here you can have a quick bite to eat sampling dishes from our all-day menu or even enjoy a relaxing aperitif. The aesthetic balance of the exterior remains unchanged, with the addition of a second outdoor dining area and the Emporio Armani Giardino, a new reference point en plein air in the city and, in particular, in a few steps from the Quadrilatero, where to enjoy one of the most chic corners of Milan. On the first floor, there is the restaurant, open for lunch and dinner, with a luxurious champagne bar reception area at the entrance. Don’t miss the new delivery service at Emporio Armani Ristorante and at Nobu Milano.
Nobu Milano
Via Pisoni 1, T: 02 62312645. M3 Montenapoleone.
www.noburestaurants.com/milan
Emporio Armani Ristorante & Caffè
Via Croce Rossa 2, T: 02 72318680. M3 Montenapoleone.
www.armani.com
The Armani/Silos exhibition space, opened in 2015, gathers over 40 years of the Armani universe, showcasing the designer’s unique aesthetic. A unique selection of the fashion designer’s creations from 1980 up until today, divided into themes that have inspired and continue to inspire Re Giorgio’s creative work: the androgynous style, far away ethnicities and Hollywood stars. Four floors of innovative space host the permanent collection alongside temporary exhibitions. The space includes not only the exhibition areas but also a gift shop and an open-plan indoor coffee shop, as well as housing a digital archive.
Open Wed-Sun 11am-9pm (reservation recomended).
Armani/Silos
Via Bergognone, 40. T: 02 91630010. M2 Sant’Agostino.
www.armanisilos.com
At the Armani/Manzoni31 you can also find the following Armani lines: Armani/Dolci by Guido Gobino, Armani/Fiori, Emporio Armani man and woman, junior collection of Emporio Armani, EA7, Armani/Libri, Armani beauty.
Armani/Manzoni 31
Via Manzoni 31, T: 02 72318600. M3 Montenapoleone.
www.armani.com
At the Emporio Armani Uomo at Rinascente (2nd Floor), you can find clothing and accessories for him.
Rinascente, corner Emporio Armani Uomo
Corso Vittorio Emanuele II. T: 02 8852489. M1-M3 Duomo.
www.rinascente.it
And, since 2011, Armani is also a hotel: 95 rooms, a haute cuisine restaurant, a luxurious SPA and magnificent panoramic views over the city.
Armani Hotel Milano
Via Manzoni 31. T: 02 88838888. M3 Montenapoleone.
www.armanihotelmilano.com
Last but not least, in the 40th year since the brand was founded, in October 2021 Emporio Armani has opened its first store inside Linate Airport. The shop, located in the recently refurbished Building F, was designed by Giorgio Armani in collaboration with his team of architects and presents the men’s and women’s clothing and accessories collection.
Linate Airport
First Floor – Building F
www.armani.com
February 2022 sees the opening of the new A|X Armani Exchange store in Milan. The brand born in 1991 in New York and always in tune with young people, has landed in Italy with its first store in Milan, the largest in Europe. Clothing and accessories, for him and her, linked to an everyday and urban style, between casual and minimal, much loved by the younger generations. Designed by Giorgio Armani with his team of architects, the store is located in a building designed by Gio Ponti in Corso Vittorio Emanuele II, a few steps from Piazza San Babila. An area devoted to multigenerational shopping that bears witness to Giorgio Armani’s desire to maintain a constant dialogue with people.
A|X Armani Exchange
Corso Vittorio Emanuele II, corner of via Passarella.
T: 02 35924319. M1 San Babila, M1-M3 Duomo.
www.armaniexchange.com
