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On 6 July, the summer sales season kicks off in Milan and throughout Lombardy and will last until the end of August. For over 60 days, shopaholics have a chance to purchase their favourite items from outgoing collections with price reductions ranging from 5% to 70%. Department stores, outlets, small boutiques and large retail shops all participate in the sales season offering myriad chances to bag a bargain.
>>Check our guide to know more on Sales policy in Italy