M3 (yellow line) Montenapoleone, M1 (red line) San Babila
The Montenapoleone district, or Quadrilatero della Moda, is located a few steps from the Duomo, east of Piazza della Scala, between Via Montenapoleone, Via Manzoni, Via della Spiga and Corso Venezia. Part of this luxury shopping district, famous throughout the world for the presence of Italian and international brands with a shop or showroom, are Via Montenapoleone, Via Sant’Andrea, Via Verri, Via Santo Spirito, Via Gesù, Via Borgospesso and Via Bagutta.
It is here that the most important fashion designers offer their luxurious creations. Within a few hundred metres you will find everything you want, including boutiques, museums, restaurants and luxury hotels. The area is always surrounded by a sparkling atmosphere and during fashion weeks it comes alive with events, vernissages, fashion shows and is populated by thousands of curious people eager to experience the irresistible glamour of this street.
Montenapoleone, a jewel among jewels
Via Montenapoleone is one of Milan’s most expensive and prestigious shopping streets, generating itself 25% of the international shopping turnover of the entire city. The area is an open-air shopping mall, where haute couture takes centre stage and with its cornucopia of eye-catching window displays it make the eyes of even the most hardened fashionistas sparkle. Among the botiques and showrooms of the most important and luxurious fashion, accessories and jewellery houses are Gucci, Christian Dior, Louis Vuitton, Salvatore Ferragamo, Cartier, Moncler, Buccellati, Brunello Cucinelli, Valentino, Damiani, Rolex, Fendi, Bottega Veneta, Armani, Dolce & Gabbana, Prada, Versace, Alberta Ferretti, Fratelli Rossetti and many others.
Unlike Via della Spiga, which is largely a pedestrian zone, Via Montenapoleone is open to car traffic and has a pavement on each side of the street for its entire length. At the junction with Via Manzoni is the metro stop (yellow line) M3 Montenapoleone, while on the opposite side, towards Corso Matteotti, the metro stop is M1 San Babila (red line).
Via Verri, the “Street of time”
In Milan, there are many evocative locations where jewellery collections are designed and handcrafted: exclusive lines that accompany those wearing them on a day-to-day basis, accentuating and highlighting their personalities. Several of the most prestigious watch manufacturers in the world have home in Milan. Via Pietro Verri has earned the title “Street of Time” and Pisa Orologeria is the reference point of of high-class Italian watchmaking for Milanese with a refined taste as well as for an increasingly international clientele.
Enhancing the past towards the future
A few centuries ago, before it was enveloped in the glamour of fashion, Via Montenapoleone and its adjacent streets were a district of convents, cloisters and orchards. Traces of this past are still visible in the beautiful inner courtyards of the most exclusive ‘palazzi’, built in the early 18th century by local aristocrats, and in the names of some of the streets.
It is precisely in a period palace, in the former Archbishop’s Seminary in Corso Venezia 11, that the Lungarno Group’s new hotel “Portrait” opened in December 2022, with the mission of enhancing the history and values of the place. Thanks to a careful conservative renovation project entrusted to architect Michele De Lucchi and his AMDL Circle Studio, the immense building in the heart of the Quadrilatero della Moda combines Portrait’s bespoke hospitality with gourmand experiences, shopping and wellness.
The majestic Piazza del Quadrilatero of over 2,800 square metres now offers a new promenade connecting Corso Venezia with Via Sant’Andrea, becoming a place open to the city and a meeting point of excellence not only for hotel and shop guests, but also for all Milanese and visitors to the city.