Located just one hour drive from Milan, Fidenza Village offers visitors discounts on retail prices up to 70% on the world’ s leading brands in fashion and lifestyle, in over 120 boutiques all-year-long. Moreover, from 10 February to 3 March 2018, on the occasion of the Chinese New Year, Fidenza Village celebrates the advent of the Year of the Dog with special initiatives reserved to its Chinese guests.

Enjoy the dedicated pack: the Red Envelope

As soon as they arrive, guests from China are welcomed at the concierge area with a special free drink before they start their intense shopping session. Then, Chinese visitors shopping at the outlet just need to show the official invitation (see featured image) or present their passport at the Tourist Information Point to receive a Chinese-speaking detailed map of the Village, as well as the special ‘Red Envelope‘ allowing further reductions in selected boutiques, complementary hands-free shopping and additional miles on Frequent Flyer programmes powered by some of the most popular companies from the Far East, such as Air China, China Easter and Asia Miles.

Special Instant Win Promotions

The foulards designed by Jun Cen

The luckiest shopping lovers presenting their passport at the Tourist Information Point also have the chance to be selected of the Instant Win programme and receive one of the 200 Fidenza Village Gift Cards, with a value of 100 euros to be spent at any boutique within the outlet. But that’s not all, as guests who spend more than 400 euros at Fidenza Village will be gifted one of the exclusive silk foulards, fully Made in Italy and designed by Chinese artist and illustrator Jun Cen, awarded with the ‘Gold medal’ by the American Illustrator Society on the occasion of the Avantissimo project in Spring 2017.
When it comes to a tasty break, Chinese guests can also take advantage of a special food selection at the Village’s restaurants, offering gourmet specialities to suit all tastes.

Reach Fidenza Village with Frigerio Viaggi

For those wishing to know the quickest and more efficient way to get to Fidenza Village from Milan, the outlet offers its guests the chance to book a free return travel on the dedicated Shopping Express powered by Frigerio Viaggi, departing daily from Piazza della Repubblica and Piazza Duomo and enhanced by Chinese hostesses to provide travellers with the assistance they may possibly need.
>> Register for a free return ticket on FidenzaVillage.com/Booking using the promotional code CNY18
Look for the official account of FidenzaVillage on WeChat (id: gh_fb8f60134c8b)
Official hashtag for Instagram and Facebook lovers: #FidenzaVillage #LoveTheMoment

Opening Hours

Open Mon-Sun 10am-8pm.
Via S. Michele Campagna – Località Chiusa Ferranda
Fidenza (near Parma)
T: +39 0524 33551

External links: www.fidenzavillage.com (Chinese language)
>> Check the celebrations for Chinese New Year 2018 in Milan