Panettone, the Milanese Christmas treat par excellence, continues to attract disciples. Through the years, it has become so popular that even the fashion world has begun to notice it. If you’re looking for a Christmas gift for someone who’s passionate about fashion and food, take a look at our selection of fashion branded panettone. Combining taste and style has never been easier.

A map of these venues follows

The Armani Panettone

Fashion “King” Giorgio Armani has renewed his collaboration with patissier and chocolate master Guido Gobino for Armani/Dolci to celebrate the festive season in style and with a triumph of flavours. For Christmas 2019, the classic panettone with candied fruit and raisins has been issued in three sizes – 100gr, 1 or 2 kilos – as well as as in its creative version, featuring candied pears and top-quality chocolate. Both distinguished by the use of the finest ingredients and by artisanal baking processes, the Christmas treats from Armani/Dolci by Guido Gobino all come in limited edition and in a stylish packaging inspired by the precious Nîmes silk from the Armani/Casa collection.
The whole collection of Christmas treats is available at Milan’s Armani/Dolci store.

Panettone by Armani/Dolci for Christmas 2019
Panettone by Armani/Dolci for Christmas 2019

Address: Via Manzoni, 31

GPS: 45.47056, 9.19306
Public Transport: M3 (yellow line) Montenapoleone

Dolce&Gabbana panettone by Fiasconaro

The food heritage from the North and the South of Italy, as well as tradition and innovation meet in the gourmet panettone born from the collaboration between fashion brand Dolce&Gabbana and the Sicilian pastry brand Fiasconaro. Inspired by the Milanese tradition of panettone-making, though enhanced by the flavours of Sicily, this year’s panettone is available in different recipes. Besides the iconic versions with Sicilian pistachio with white chocolate covering or with citrus fruits and Sicilian saffron, the Dolce&Gabbana-branded panettone has been issued in two new recipes. The first features a traditional panettone enhanced by “perpetual” wine by Vecchio Samperi di Sicilia, while the latter has been enriched by glazed chestnut and gianduja cream.
All panettone cakes from Dolce&Gabbana by Fiasconaro are available at the Dolce&Gabbana Christmas Market inside the store in corso Venezia, 7.

Sicilian citrus fruit and saffron panettone by Fiasconaro for Dolce&Gabbana
Sicilian citrus fruit and saffron panettone by Fiasconaro for Dolce&Gabbana

Address: Corso Venezia, 7

GPS: 45.46777, 9.19793
Public Transport: M1 (red line) San Babila

Panettone from Marchesi 1824, from the Prada group

It must be said, the Prada brand does not clearly appear on the packaging, as the Milanese fashion brand is just the owner of the historical pastry show and confectionery Marchesi 1824. Their panettone though is definitely worth trying, being one of the purest examples of the authentic Milanese panettone. Remaining faithful to the tradition, Marchesi 1824 introduces a 1-kg-panettone prepared only with the finest ingredients such as raisins, natural candied fruit, Bourbon vanilla from Madagascar, Italian honey and local eggs, combined with a light, long rising dough made with the use of Marchesi’s famous sourdough.

Panettone by Marchesi 1824, from the Prada group
Panettone by Marchesi 1824, from the Prada group

Address: Corso Vittorio Emanuele II
GPS: 45.46547, 9.1902
Public Transport: M1 (red line) – M3 (yellow line) Duomo