Just a few steps from the Duomo, the Alf DaFrè – Valdesign Flagship Store is a warm and welcoming environment, inspired by the shades of the Velasca Tower: a store idea that breaks free from the traditional concept of a store and dialogues with contemporary design.
The Veneto-based Alf group – which for more than 70 years has been designing and producing in its factories Alf DaFrè branded furniture and day and night systems and sophisticated kitchen systems under the Valdesign brand – has chosen to introduce itself to the city with an 800-square-meter showroom in an elegant twentieth-century building overlooking Via Rugabella and Corso di Porta Romana: a perfect place to welcome inspirations and compositional solutions that embrace different shades of living.