Deloitte and Larusmiani have opened the first hybrid store in Milan’s Quadrilatero della Moda that will enable a revolutionary “phygital” shopping experience. An innovative workshop accessible to all customers, enabled by the latest technologies. Inside the store of the future, the recently inaugurated Larusmiani boutique at 10 Via Verri, customers will be able to enjoy an immersive, immersive and ever-changing experience such as a hologram capable of projecting a three-dimensional image of products, a virtual try-on that allows customers to try on garments in a virtual fitting room without the need to physically wear them, and a camera infrastructure capable of analyzing traffic data inside the store.

Marco Perrone, Partner Deloitte Officine Innovazione: “Located in the heart of the Quadrilatero della moda, the boutique covers 300 square meters on two floors with an industrial environment and automotive references, an integral part of the Larusmiani world. The renovated space reflects the visual language and contemporary aesthetic of the brand, strongly rooted on a Milanese style of sobriety and refinement, where attention to fabrics, craftsmanship and details have always been and will be the true protagonists of a timeless style.”

Guglielmo Miani, President of Larusmiani: “The new boutique was conceived as a place to meet and exchange experiences activated by a single engine: a passion for excellence. Starting from tradition, our imaginary has in fact expanded in a constant search towards a style capable of combining tradition and innovation in the sign of absolute quality and savoir faire ‘of the handmade’ with characters of uniqueness in a world that embraces clothing and accessories, up to an exhibition space dedicated to very rare or unique cars.