Under Armour: Opening of the First Monobrand Store in Gae Aulenti

22 September 2017

NEW OPENING – The American sportswear brand Under Armour has opend its firts monobrand store in Milan, within the futuristic setting of Piazza Gae Aulenti. The milanese store is spread over 340 s.m, within a uber modern setting with glass windows, wood and wrought-iron. Based on an idea by former professional football player, Kevin Plank, who aimed to provide expert trainers with durable, comfortable sports garments and accessories even on every day training, the brand stores a vast multi-sport collection, ranging from running to full body training for him and for her, as well as for basketball and children-wear.
Piazza Gae Aulenti, 8
M2 (Green line) – M5 (purple line) Garibaldi F.S
External links: www.underarmour.it

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Giulia Minero

Journalist based in Northern Italy, passionate traveller, photography lover and unstoppable curious of the world. From her early years cars and motorbikes strike a chord in her heart, as well as the entire world of fashion. Giulia works for Where in Italy to share her passions and to promote the most unmissable events and lifestyle experiences. To make Where readers' trips a one-of-a-kind discovery.