American sports label New Balance has arrived in Milan with an eye-catching flagship store in piazza Gae Aulenti. Spread over two floors, the 500 square meter store features a perfect meld of history and innovation. Renowned for its attentive customer service and state-of-the-art technology, this store offers metropolitan runners an avant-garde retail experience. In addition to 3D foot scanners, the store hosts the New Balance Run Club powered by Strava (the popular running App). The store carries everything from footwear to a versatile offering of apparel and technical accessories for running, training, football, yoga, spinning and more.
Daily Daily 10am-8pm.
Piazza Gae Aulenti, 1 (UniCredit Tower).
M2 (green line) – M5 (purple line) Garibaldi F.S
Phone: +39 02 63471499
Official website:
GPS: 45.48317, 9.18976
Find it on Google Maps