There’s a new treasure chest for shoe lovers in Milan. The French brand Christian Louboutin, famous for its iconic scarlet-soled creations, has opened its new boutique in the heart of the Fashion Quad, in via Borgospesso, with a new, distinctive name: Loubi Milano.

The 90-sq.m-store features all-red walls and floor and reflects the distinctive elements of the maison, paying tribute to the designer’s first shop in Paris. Amidst boiserie and papier-mâché animal statues, shoe lovers can find the designer’s creations for men and women alike, spanning from precious heels, pumps, boots and flats to sneakers, up to Christian Louboutin-branded beauty products. Guests to Loubi Milano can also take advantage of two exclusive services which include the cleaning of previously purchased trainers and the possibility of arranging virtual appointments with the boutique staff via the large screen in the Salon Privé.

The most demanding guests can also enjoy a special service of customisation of their new footwear with their initials, as well as shop for the new “Oiseaux du Paradis” sandals capsule collection, available as a preview to celebrate the opening of the Milanese boutique.